Trends Studies are emerging stronger from a clash of views, practices and schools, not to mention professionals. Now, it is critical to access the state of the art in this associated discipline of Culture Management, giving it the depth of research and concepts that it needs to become a recognized scientific discipline.

We do not exclude any sound contribution to Trends Studies, but our DNA and culture are clear. From the empiric basis of the Netherlands, we work with trends as macro structures of mindsets that reside in the invisible system of culture, becoming visible through its objects and associated behavior patterns. In this sense, we have been working on the scientific consolidation of both concepts and methods, along with a solid and profound review of the nature of “Coolhunting” and its implications in this decade of the 21st century. With this, we have built a lusophone perspective on Trends Studies, open to work closely with our colleagues from other schools and practices, convinced that the success of this discipline is contingent on our combined efforts and work. It is this spirit that created our scientific and knowledge dissemination network, the Trends Observer. Our mission is to give all interested audiences both our most advanced results, as well as the necessary basis for an introduction to the discipline.

Trends Observer is an independent and international non-profit platform, dedicated to the scientific development and dissemination of Trends Studies, working within an academic vision and purpose. The involved team has been working for over five years in the development of innovative methodologies and concepts, in order to present the most accurate and recent developments in Trends Studies, within the disciplinary field of Culture Management.

This website works as an international platform of contents and ideas produced by associated researchers/experts, becoming a tool for the dissemination of trends, innovation and knowledge, but also a contact point for professionals, professors, researchers and trendwatchers. It is also a training and work space for our many associated post-graduate students. Our contents are presented in English, Portuguese or Spanish, providing a wide opportunity for publication and dissemination. The Network is composed by integrated members, which are responsible for the management of the platform, also participating in the development of research, contents and trendspotting and analysis. Regardless of that, there is also a growing number of invited members, who are experts and professors in fields associated to Trends Studies. These can participate in research activities, contents development and they are also actively engaged in trendspotting and analysis. Together, the integrated and invited members compose the international network of the Trends Observer platform. Our platform is a democratic research and debate spot, and all researchers and members are equal, under a peer review approach. Our joint objective is to study how urban society, mentalities and behavior patterns are evolving, producing innovation and new ways of social interaction. This platform draws from the work developed by the former Trends Research Center between 2012 and 2014, and the Trends, Consumer Culture and Innovation research group in 2015. The work of these research lines culminated on Trend Reports (Consumer Behavior; Fashion & Style), Papers, as well as several Post-Grad Projects, MA Dissertations and PhD Thesis (see archive). Today, our network is bigger and more complex, as is the impact the produced outputs.



1. The Trends Observer platform and network consists of the integrating researchers group and the invited researchers/specialists group. The coordination of the network is composed by the two founders. The project also includes in its DNA Eduardo Garcia, Maria Ana Vieira Lopes, Paulo Emanuel Alves and Suzana Cohen as identity elements of the very nature of the network and its personality.

2. The integrated researchers make up the editorial team of the platform. These researchers are responsible for the editorial management of the platform and actively participate in content discussion and trends analysis.

3. Invited researchers/experts actively participate in the discussion of content and in the analysis of trends and may present proposals for the identification or mutation of trends, acting as representatives of their own research groups.

3. Both the group of integrated researchers and invited researchers/specialists can use the contents and trends identified in the network, with due reference, in their various activities and research. The goal of the network itself presupposes that the various associates converge in the same methodologies and in the same descriptions of mindsets. As such, the participation of all in the identification, monitoring and discussion of the proposed trends is of utmost importance. This limits the proliferation of similar descriptions of trends, which makes it difficult to confirm the mindsets and the identity of the network.

4. All network researchers are invited by the coordinators, that supervise activities and act as the link between the network and each individual.



João Peres Alves (Executive Coordinator); Nelson Pinheiro Gomes (PI; FLUL); Suzana Cohen (Managing Editor; FLUL); Eduardo Garcia; Sandra Rech (UDESC); Maria Ana Vieira Lopes; Paulo Alves; Ana Marta Flores (UFSC).



Jorge Rodriguez Nieto (ELISAVA); Luiz Salomão Gomez (UFSC); Fábio Mariano (ESPM); Andrea Greca Krueger (Berlin); Cecile Cremer (Wandering the Future); Ana Filipa Francisco; Ivo Correia da Silva; Teresa Cordeiro; Mariana Carvalho; José Júnior;

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