APPLIED RESEARCH

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MAJOR BOOK REFERENCES FOR THE STUDY OF TRENDS

 

VEJLGAARD, Henrik (2008). Anatomy of a Trend. New York: McGraw-Hill.

RAYMOND, Martin (2010). The Trend Forecaster´s Handbook. London: Laurence King.

DRAGT, Els (2017). How to Research Trends. Amsterdam: Bis Publishers.

HIGHAM, William (2009). The Next Big Thing. London: Kogan Page.

GLOOR, Peter e Scott Cooper (2007). Coolhunting: Chasing down the next big thing. New York: Amacom.

GLADWELL, Malcolm (2006). The Tipping Point: How little things can make a big difference. New York: Little Brown.

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RESEARCH PAPERS AND CONTENTS

 

Tendências de moda e posicionamento de marca

Campos, Amanda e Salomão Ribas Gomez (2014). “Tendências de moda e posicionamento de marca” in Logo, vol 7, nº13.

 

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